This time of year, the arrival of summer brings the much-anticipated Lauritzon collection launch brunch event. This delightful, colorful, and inspiring gathering in our Helsinki showroom brings together interior design professionals from across the field.
This year, alongside our collection presentation by Corinne Lauritzon, Marketing Director and the fourth-generation of Lauritzon, we were honored to host representatives from Cole & Son, Spradling, and Casamance, who provided in-depth consultations and insights from their collections.
Luxurious bouclé fabrics, trendy stripes, and fresh melange.
We were thrilled to present our newest fabrics, featuring rich two-toned bouclés and soft chenilles, as well as small-scale woven patterns like ‘Cheetah’ and ‘Chantelle.’ The new Instagram-viral bouclé stripes garnered much admiration. In addition to the famous ‘Muru Stripe,’ we introduced thinner stripes ‘Bond Stripe’ and ‘Randolf’ in recycled greencare qualities. For classic corduroy lovers, we showcased the wide-striped, super soft, water-washable ‘Rox.’ Another highlight was the incredibly fluffy upholstery fabric, ‘Doodle.’
Our curtain collection has been enhanced with two beautiful, fire-retardant sheers in double-width: ‘Astral’ and ‘Sunniva.’ Astral features a crepe-like structure, while showcases a subtle mélange woven effect, both available in stunning colors and suitable for both home and contract use.
As sustainability is a core value for Lauritzon and a subject close to Corinne’s heart, we also highlighted what sustainability means for our brand. You can read more about our sustainability initiatives on our sustainability page and learn about our greencare collection here. Additionally, we showcased the fantastic, chemical-free, and easy-to-clean properties of our easycare collection in depth.
The delicious vegan brunch, served by Lettuce Date, was enjoyed on the backyard terrace amidst fig trees and vibrant flowers, making for a lovely, warm summer day. This event left us with feelings of excitement and gratefulness. Thank you for joining us also this year and sharing in our excitement and enthusiasm for fabrics and new innovations!
