Lauritzon’s beloved spring brunch once again brought together interior design professionals at our showroom – the atmosphere was warm, inspiring, and filled with anticipation for the summer ahead. It was a true joy to see both familiar and new faces. The day was crowned by a delicious organic brunch provided by Lettuce Date – this year, the chillier weather moved us indoors, but the mood remained just as fresh and light as ever.
New Collections and Showroom Moments
Guests had a chance to explore our upcoming autumn collection, where natural materials, beautiful tones, and strong textures took center stage. Linen curtain fabrics like Nova, Orion, and Vesper charmed with their rustic textures and earthy shades. The elegant satin Swan added a subtle sheen and a touch of sophistication to the space.
For fans of velvet-like finishes, there were highlights like Catz, Confetti, and the graphic Zoom. Textured fabrics included the super-soft, woolly Loft, the luxurious check-patterned Haven, and the recycled Zenza. Other standout designs included Band with its bold Art Deco influence, the dune-inspired Dunes, and the buttery-soft suede-like Peach.
The new collection was inspired by nature, deep tones, and the comforting softness of touchable materials.
We also unveiled our newest label: Aquacare. These innovative fabrics are designed for effortless maintenance – stains can be removed with just water. It’s a beautiful blend of elegance and everyday ease. The Aquacare collection will officially launch this autumn – stay tuned!
The new collection was inspired by nature, deep tones, and the comforting softness of touchable materials. The showroom felt like a cozy blend of fabric gallery and living room – full of conversation, creativity, and shared admiration for beautiful design.
International Encounters and Industry Expertise
We were thrilled to welcome experts from several of our represented brands – including Élitis, Casamance, Sanderson ja De Ploeg – who offered in-depth insights and one-on-one discussions throughout the day.
Guests could also admire our new curtain installations, created by Lauritzon’s own sewing service, which will launch officially in the fall. The showroom furniture, crafted in collaboration with Adea, was upholstered in Lauritzon’s new fabrics – every detail reflecting quality and thoughtful design.
A Shared Passion for Textiles
During the event, we also introduced the My Lauritzon customer portal – a tool that makes it easier and faster for professionals to manage prices, orders, and sample materials. Designed for smooth everyday use, it brings our collections even closer to our customers.
Throughout the day, the showroom buzzed with joyful conversations, creative sparks, and a shared love for beautiful materials. Once again, Lauritzon’s spring brunch was everything we hoped for – relaxed, inspiring, and full of connection.
Thank you all for joining us – what a perfect way to welcome summer.
