William Morris wallpaper represents the English Arts & Crafts style and The Modern Style from the turn of the 19th and 20th century. In Scandinavia this style was given a national romantic connotation and was named Jugend.
William Morris was the pioneer in industrial textile design in England in the late 1800’s. He laid the foundation for the amazing fabric and wallpaper collections that have been used in homes around the world, upper-class castles and in London’s pubs. The wallpapers are great for combining with Jugend style interiors.